Yale, Harvard and Princeton not only formed the elite of the U. S. . Private universities on the East Coast fashion trends also marked the middle of last century, and his stylistic influence to this day. Now, three books have again put the focus on the 'look' emerged in the Ivy League. Quietly, as the ivy climbs the stately facades of Yale University, the Ivy League look, an American classic, it has become again a place on the shelves and cupboards over half a century after its first expansion. It was in the fifties when the aesthetics of the university on the East Coast of the USA (from elite schools like Yale, Harvard, Princeton, Brown and Columbia) jumped from campus to the street, catapulting sales of brands such as Brooks Brothers, J . Press, Bass Weejuns or Lacoste. The duffle coat, blazers, shirts buttoned collar, Chinese and moccasins (known as penny loafers, for fashion to save a penny on the front slot) became the uniform of an America that in the next decade even auparÃa to the presidency an iconic Ivy Style: John Fitzgerald Kennedy. After a revival in the eighties, in a variation known as colorful and preppy youth (an adjective equivalent to our "posh") - the new style has captured the attention of designers and trend-followers, largely thanks the publication of three books on the British market. The most influential is Take Ivy. Originally published in Japan in 1965, this photo tour of the elite universities that comprise the Ivy League broke out in his day the American fashion fever in the country Nippon, and over the years become a cult (changing hands for thousand euros) in the world of fashion. Now, this reissue title reference for the first time translated into English by the hand of Power House. On the other hand, the Knopf Publishing publicaTrue Prep, the sequel to The Official Preppy Handbook, the ironic guide to the lifestyle (and wear) of the U. S. elites was largely responsible for the revival of the Ivy League look in the eighties. Finally, this month has hit the bookstores in the UK The Ivy Look, a visual guide that reviews this style emerged in the campus through advertisements of clothing, album covers and movie posters. The images of book icons like Steve McQueen or Ivy Paul Newman could date from the last week or 1950. That's the advantage of the style: classicism makes it impervious to fashion. 2 Outside logo. The show is the enemy. Preppy style is that of the rich who do not need to demonstrate that they are. The Lacoste logo is accepted. 3 perenne. La cabinet does not change clothes in the 'college' or retirement. The jacket of 'tweed wearing your father is the one that takes your child. Music and movies were two of the main routes of transmission of the aesthetic that emerged in the campus of the Ivy League. In the second half of the fifties and sixties first jazz records served as a showcase of style with the image of icons such as Miles Davis, Carl Tjader, Roy Haynes, Chet Baker or Jimmy Smith, who filled their closets shirts buttoned collar, madras American prints, moccasins and pants without clamp. The casual elegance of the Ivy League matched the sophistication of styles such as 'hardbop' and the 'modern jazz', and its details in the bright album covers from labels like Blue Note, to inspire the British mods to define your style blend of American tradition and elegance French and Italian. In cinema, films like 'The Graduate' (1967) combined the sacred American populizarÃan brown corduroy collar buttoned shirt +, while actors like Paul Newman, Steve McQueen, Clint Eastwood and Lee Marvin keep alive the 'look' to well into the seventies. John F. Kennedy clan Kennedy was the epitome of family emerged from the Ivy League environment, money, contacts and style. The 35 President of the United States looked class both on formal occasions (American navy blue striped ties . . ) and informal (poles, Chinese, Converse sneakers . . type). Ali McGraw. 'Love Story' (1970) not only catapulted the career of the actress also shot sales camel coat she wore in the film. Paradoxically, both the film as the character 'antipreppy' Mc Graw are hated in Harvard, where every year between booing the film project. Miles Davis. In 1958 the revolutionary music of the jazz world with its 'Milestones', but four years earlier and broke barriers by embracing the Ivy style. A black dress like a rich white was revolutionary in the U. S. of segregation. Thanks to him, buttoned collared shirts would be the uniform of the era of 'hardbop'. Steve McQueen. The actor kept the flame of the 'look' Ivy in the second half of the sixties when the hippie fashion began to wreak havoc. In addition to a landmark action film, the film "Bullitt" (1968) is also a lesson in fashion. Jersey turtleneck, jacket and suede shoes . . in men is very cute and I love the girls have now shown with a modern twist on gossip girl (blair). . . .
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